How To Build A Television NetworkOur short-term goal is to create a daily news program for broadcast on national TV and on the Internet, but our long-term goal is to build a complete network dedicated to promoting the ideals and ideas of liberty. The news program will be a test case to prove that a market exists for this kind of television, so that advertisers will be ready to support a full network. As many of you know, former Democratic Senator Al Gore helped launch the Current network, which is now available under the Current logo on most cable and satellite systems. If you haven't checked it out, turn on your TV and look for the Current channel in your provider's preview guide. A lot of what Current offers is rather disjointed, and their model for imitating Internet surfing via visuals is a bit confusing to some people. Nevertheless, they are attracting paid advertising. If they can do it, so can we, since what we have to offer (liberty) will be far more interesting to more people. Current TV derives a lot of their content from private individuals around the country who upload videos they've made to the current.tv website, which are then reviewed and selected for broadcast. There's no reason we couldn't also take advantage of this kind of policy. Ron Paul supporters have been very creative over the past year in creating their own videos. Some of those videos have even contained newsworthy content. Once we successfully acquire our own channel, we will implement a similar policy in order to put the best of the pro-liberty video content on national TV. In fact, we will test this model even before we have a full network by selectively using newsworthy videos on the daily news program. One Stage At A TimeWhat I'm talking about here is actually a three-stage process. In general terms, here's how it works. The first stage involves setting up an Internet-based broadcast on a daily basis. That's how you get your feet wet and start to develop an audience. It also gives you your vehicle for beginning to make in-roads with potential advertisers. The second stage (which is developed while the first stage is being completed) involves contacting the various existing TV channels that don't carry daily news programs. Conceivably it could be anything from Discovery Channel to HGTV to the National Geographic Channel. My personal favorites would be something like the Product Information Network (an infomercial channel that reaches 30 million homes) or the Home Shopping Network. Ideally you want a network that won't charge you an arm and a leg compared to other networks. You buy the time for that daily timeslot outright and develop your own advertising (and donation) model, thus giving you the control you need to insure that the message doesn't get watered down. You continue to develop the audience and advertising that you initiated in stage one. You are effectively establishing a track record in preparation for stage three, where you launch your own network (channel) across the country. As stage two was being developed and completed, you were contacting the cable and satellite providers. There are more than a dozen of them, including Cablevision, Charter, Comcast, Cox, Time Warner, Direct TV, and Dish Network. You contact them to negotiate making a channel available on their networks. That's where you finally get your own 24/7/365 network where you control all the programming. |
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